THE MILADYS STORY
WHO WE ARE
In 1947, Mrs Bailey and Mrs Elison opened a dress shop in Pinetown, KwaZulu-Natal and named it Miladys. Since then, we have been creating quality women’s fashion that fits well, at good value for money, in stores across South Africa, and now through online shopping at miladys.com.
As women, we know what’s important to our customers and we interpret trends in a way that feels right for you. From feminine dresses and versatile tops to good quality jeans that fit well, and everything else you need to build your wardrobe, all of our clothing is comfortable and carefully considered for real women.
We are renowned for our dedication to women's fashion, and an impeccable clothing fit.
With a commitment to size inclusivity and a deep understanding of diverse body shapes and types, we offer a wide range of stylish garments tailored to ensure comfort and confidence.
We use high-quality materials that maintain their shape and incorporate thoughtful design elements like waistbands and contoured seams, providing a perfect blend of style, comfort and practicality. We have cemented our place as a go-to brand for women seeking fashionable clothing that truly fits well.
You can find your fashion in sizes 32 - 50.
As a brand that employs more than 1500 women of all ages, shapes and backgrounds, we know what is important to our customers and interpret trends in a way that feels right for you. From feminine dresses and versatile tops to good quality denim that fits perfectly. Everything you need to build your wardrobe. All our clothing is comfortable and carefully considered for all women. We also have our exclusive Wonderfit ranges: Wonderfit Footwear, Wonderfit Swimwear and Wonderfit Denim. These ranges use the latest fabrication and fit technology to focus on providing a great fit and building your confidence. On the beach or by the pool, our Wonderfit Swimwear will cover and support you where you need it most. Our Wonderfit footwear will keep you on your toes - pain-free all day. Our Wonderfit Demin is structured to lift, hold and smooth your shape, flattering your body shape.
Miladys has proudly been a part of the Mr Price Group Ltd since 1987.
Did you know that means you can shop even more amazing brands including Mr Price, Mr Price Home, Mr Price Sport and Sheet Street all using your Miladys account card?
